Actabl: Website + Brand illustrations

Launched in 2022, Actabl combines business and labor intelligence with a comprehensive operations platform. Actabl gives hoteliers insights to know what to do, the tools to do it, and the visibility to know it worked. The goal was to create a visual language unlike anything that exists in the hospitality industry, in a bold and fun way, which would values hotels. To this end, visual metaphors were created, mixing real object photos with illustrations.

Creative Direction: Sean Cohen
Art Direction: Clarissa Lira
UI Design: Clarissa Lira + Upqode
Illustrations: Clarissa Lira
Hotel watercolors: Clarissa Lira + Jin Young Lim + Talita Garcia
Web Development: Upqode​​​​​​​

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