The project consisted on creating two flyers to be distributed at a Career Fair by ALICE, a hospitality technology company, which has a platform for managing hotel operations. The flyers have two categories: “Entry Level” and “Internship”.
The goal was to create a dynamic layout that would make it easier to read the text. As the flyers had a very similar content, and needed to look different because they would be placed side by side, the color was the main differentiating element of flyers.