HITEC is the world’s most expansive hospitality technology event brand which offers a combination of an exhibition, education program, headliner sessions presented by business thought-leaders, and networking and social activities. The well-known industry event draws the brightest minds and hottest technologies from across the globe.
With the concept “Conquer Chaos”, we designed the ALICE booth for the 2021 edition of the event.​​​​​​​ ALICE is a global platform for managing hotel operations.
Creative Direction: Sean Cohen
Art Direction + Graphic Design: Clarissa Lira​​​​​​​
Illustrations: Clarissa Lira
Pattern design: Talita Garcia
Motion Design: Gabriella Cassemiro + Sean Cohen

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